TxDOT campaign lets you to picture yourself behind bars on a DWI charge | DENENA | POINTS

Posted on Mar 11, 2012

Texas DWI accident lawyers note that in their latest effort to raise the awareness of young people regarding the dangers of drunken driving, TxDOT is traveling to universities and military bases asking young revelers to include a P.A.S.S. in their weekend plans. A P.A.S.S. is a Person Appointed to Stay Sober. The campaign overlaps Texas schools Spring Break periods. The past week has also seen some high-profile publicity about Texas law enforcement agencies plans to step up DWI enforcement during Spring Break.

TxDOT says that far too frequently, weekend revelers rely on choosing the “least drunk” member of their party to drive. But that flawed choice is not nearly enough to prevent drunk driving accidents. Our Texas DWI accident lawyers agree with TxDOT that partiers need to appoint someone to stay sober to drive them safely home.

Our Texas DWI accident lawyers mention that statistics amply demonstrate the magnitude of the continuing drunken driving problem in Texas. 2010 saw 25,181 alcohol-related crashes on Texas roads that led to 1,107 fatalities and 16,930 injuries. 36,6% of all Texas traffic fatalities in 2010 involved drivers impaired by alcohol. 24% of those killed in the alcohol-related crashes were between the ages of 20 and 25, but only 9% of the Texas population is within that age group. That same age group also accounts for the highest percentage (35%) of drivers with a blood alcohol content over the legal limit of .08%. The group with the second-highest percentage, at 32%, is 25- to 34-year-olds.

The TxDOT campaign tries to get its point across by combining some interactive fun with its very serious message. A photo booth truck allows young people to have their pictures taken and posted to Facebook in a variety of personas. Visitors can pose with various props and backgrounds as: drunk drivers behind bars, partiers, or the group’s P.A.S.S. As visitors to the truck try on the different roles, they see a brief video intended to discourage drunken driving.

Our Texas DWI accident lawyers are encouraged by the creative, interactive tone of TxDOT’s latest anti-DWI campaign. We hope that it can reach more young people and make them understand the potentially serious consequences of partying without a plan (or a P.A.S.S.) before they become statistics. We also suggest that young people enjoying playing the partier or the jailbird for the camera think twice before posting these entertaining photos to Facebook. Potential employers might not believe that the photo was just part of an interactive TxDOT campaign…. Learn what to do if you’re the victim of a real-life DWI accident.

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